Almost everyone I know and have represented knows another Realtor. If you take a personal approach to the decision-making process, it can be difficult to choose which friend, family member or acquaintance to work with especially if you have a lot of Realtors in your Rolodex. I understand.
That’s why I do things which set me apart to EARN the business. Whether it’s finding the right home for a buyer that’s not actively listed on the MLS or selling a home formerly listed that other realtors weren’t able to sell successfully…I have the proven ability to EARN the business by implementing strategies that help my clients achieve their objectives!
When considering who you should work with to represent you in the purchase or sale of a property (which is one of your most valued assets) it is important for you to realize the level of responsibility which you are handing over to the person that you choose to represent you in the transaction.
Did you know?…
According to the National Association of Realtors, the vast majority of new realtors fail before they even hit the two year mark in the industry? In fact, an excerpt from Realtormag entitled “Why do Realtors Fail” states that “the majority of these aspiring multimillion-dollar producers will find themselves out of the real estate business even before the time comes to renew their license. Many won’t even have made enough money to cover the cost of their training.” A commonly cited statement reads that “87% of Realtors fail in their profession.”
(Read the article referenced above HERE).
My point is, choosing the right representative is an important element to accomplishing your goals successfully. You should not take it lightly…Interview the candidates and hire based upon their education, experience and ability to perform.
Below are just a few suggested questions to ask your candidate:
- Tell me about your education – certifications & degrees
- What areas do you primarily work in
- Are you a full-time or part-time agent
- Tell me about your approach to customer service
- Describe some successes & failures
- Tell me about your marketing approach
- What community-based networks will you use to market my listing
- What professional associations will you use to market my listing
- How often will I hear from you with status updates
- What is your favored way to communicate with your clients
- Describe your negotiation style and strategies
One more thing to remember – even considering the costly nature of the Real Estate business, your Realtor stands to make a nice commission at the close of the transaction. You shouldn’t feel guilty about interviewing the candidates and choosing the one who is able to earn your trust. This business is a job, not a hobby.
To learn more about me and to read just a few of my testimonials visit my web site at www.heartandsoldaustin.com
Chadwin Barley
MA Communication
BA Psychology
Licensed Realtor
CNE – Certified Negotiation Expert
CLHMS – Certified Luxury Home Marketing Specialist
15+ years experience in Technology Marketing
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